Playbill Branding Redesign
Before
After
When I joined Playbill, the branding largely relied on the logo and collages featuring show artwork. I set out to create a sleeker, more modern design system—one versatile enough to adapt across multiple seasons while maintaining a cohesive visual identity.
I decided to make the logo the focal point of the collage, opting for a cleaner, more minimalist approach with simplified colors. This formed the foundation of my design.
