I had a five-month plan for social media in anticipation of the Harry Styles Residency at Madison Square Garden. In the posts I made around the concerts, I had over 2 million views and gained over a thousand followers.
Love on Tour 2023 Social Media PLan
Phase one: Designing the Outfit
A large part of Love on Tour is what outfit you wear. From planning to completion, it was a three-month process. I documented it on TikTok from start to finish. At the concert, about a hundred people came up to me and said they had seen my TikToks!
Phase two: documenting the leadup
Since I arrived in NYC before the first night of the residency, I knew I would be in the first group to document most of the processes. I was in the first group to see the merch for the residency and documented the timeline. Additionally, I tweeted the merch stands with prices. Secondly, I made a video of everything I bought. This way, people could see what the exclusive items looked like up close. The final timeline video I did was the process of waiting in lines to get wristbands (a process that was not well documented and was very chaotic).
Phase three: The Concert
Before I got into my Uber, I (and my sister) took videos and pictures of my outfit with NYC in the background. Also, Harry Styles caught a gift I made for him! So, I documented that. Finally, I made sure to get videos of key moments of the concerts that I could post now and in the future (sometimes set to different music).
Phase Four: after
Even after the concert, I continued to make content about the residency. Mostly, the content consisted of videos I took while at the concert. However, some of the content is around the residency as a whole or a specific highlight.