Harry Styles Merch Study

This was a series I made on Tiktok using Harry Styles’s brand and current merch production to show how I could work within guidelines and also reinvent a brand.

Part 1:

The introductory part of the series focused on analyzing the merch that Harry Styles was currently producing. This video was the most popular with 25k likes and over 120k views!

Part 2:

This video was focused on taking Harry’s current merch motifs and design principles and making them into new merch.

Part 3:

This part focused on using people’s requests and my own personal style to create a whole new look for Harry Styles’ Merch.

Part 4:

The final part of the series focused on theoretical designs that could not be implemented without access to Harry Styles, himself.

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