Nice to meet you! My name is Meredith Taylor Ammons. I graduated from UNC-Chapel Hill in 2021 with a degree in Media & Journalism with a concentration in Graphic Design. In my five years of professional social media content creation for over 5 years. I have worked with brands such as UNC Athletics, Air Jordan, Fairmont Hotels and Playbill.
In my personal content creation career, I have amassed over 20,000 followers and 9 million likes on my TikTok, which focuses on fangirl culture, books, and travel.
My Favorite Programs & Platforms
Social Media Strategy
Facebook
Facebook is Playbill’s most commonly used platform. I post between 20 and 60 times on a given day. My main goal is to create bitlys and whitty captions that optimize SEO.
Instagram
Instagram is Playbill’s second most used platform. I use a combination of Grid, Stories, and Reels.
Grid posts
In 2023, I collaborated with the Social Media director to create a new look for the Instagram Grid. I redesigned the typography, branding, and implementation system. This included creating a new collage element to differentiate feature content from breaking news.
Social Graphic Redesign
The Before: When I began my time at Playbill, the majority of the branding was focused on using the logo or a collage of Playbills with show art. However, I wanted to find a design that was sleek and modern that could be used for multiple seasons.
I decided to take the logo and use that as the focus of the collage to create a cleaner look with simplified coloring.
After that initial drop, I continued to slowly infuse this design into our social media branding. This was most successful on the Instagram grid and Instagram Stories with a 37% increase in interaction.
